Jun
16
Link Building Campaign is a major SEO practice. You have planned your new website, worked on it for days or weeks, and it is ready to be launched. But you need to bring visitors to your site, and if no other site on the net is linking to you, your job is going to be difficult.
So your first step should be starting your link building campaign.
What is a Link Building Campaign ?
A link building campaign is gaining backlinks from other websites in order to increase your website’s link popularity, rankings, and standings in SERP’s.
If you have a quality site, along with fresh content, many websites will link your site along the time. But meanwhile you have to start gaining links.
Right practice to use during your link building campaign
WRONG : Acquire a large number of links in a short amount of time.
RIGHT : Acquire backlinks at a steady pace.
If you have a brand new site, and if you start acquiring thousands of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired.
Quality or Quantity of Backlinks ?
Many site owners only target gaining links from high Google PR websites when they start their link building campaigns. It is a wrong practice. Read more
Jun
15
Yahoo Acquires blo.gs
Filed Under Yahoo | Leave a Comment
Yahoo acquires blo.gs . You can read the full post by Jim Winstead.
Yahoo will not change the blo.gs privacy policy.
What’s blo.gs?
blo.gs is a directory of recently updated weblogs and tools for tracking interesting weblogs, in the spirit of services like weblogs.com and blogrolling.com.
Jun
15
Google vs Yahoo New Survey
Filed Under Yahoo, Google | Leave a Comment
The two heavyweight fighters of the online world, Google and Yahoo, remain locked in a titanic battle for supremacy, with each dominant in their key areas, according to a new survey from ChangeWave Research.
ChangeWave’s survey of 1,440 professionals showed Google is not only the primary online search engine by a huge margin (78% Google; 14% Yahoo), it is also the most popular toolbar in home browsers/applications (Google 38%; Yahoo 28%).
Yahoo, however, is far and away the most popular home page site, and it’s also the primary website for online news and information (Yahoo 32%; MSN 10%; CNN 8%; Google 5%). Importantly, more than three times as many respondents use Yahoo email (18%) as use Google Gmail (5%).
ChangeWave’s “Yahoo vs. Google” survey results show that the two online champions are embroiled in a slugfest across multiple product/service areas in their high-stakes contest for domination of the Internet. The results suggest the fight is far from over.
Both search engine behemoths are nearly identical in annual revenue: Yahoo generated $4 billion and Google $3.8 billion over the past 12 months. Yahoo still racks up the higher gross profit. However, based on Google’s strong 2005 stock performance, the savants on Wall Street are betting on Google to outperform Yahoo and the rest of the online pack. Read more
Jun
14
Permanent Redirect From Root Links
Filed Under Tutorials, SEO | 4 Comments
Search engines treat and evaluate http://domain.com , http://www.domain.com and http://www.domain.com/index.php seperately. So if you have incoming links to your root domain (domain.com) you are losing some great value of incoming links.
If you do a link building campaign, you can always use the same domain, but if there natural links coming to your site, you are not the one to decide which domain to link. This way, you will not have to worry about sharing the value of incoming links between root and www domains.
Is permanent redirect the solution?
Yes, doing a permanent redirect from your root domain to the complete domain will solve the problem.
Whoever types http://daily-seo.com will be permanently redirected to http://www.daily-seo.com . You can test it at our blog.
Code to add to your .htaccess file :
Just add this piece of code to your .htaccess file. If you don’t have an .htaccess file, you can create one in your root folder.
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
Replace domain.com with your domain name.
Next time if a search engine bot or a visitor follows a link to daily-seo.com they will be landing at www.daily-seo.com
Jun
10
Google Most Valuable Media Company
Filed Under Google | Leave a Comment
Google Inc. took over the top spot as the most highly valued media company this week, surpassing Time Warner Inc. in just 10 months of trading as a public company.
Google’s share price on the Nasdaq rose another $2.18, or 0.75 percent, to close at $293.12 on Tuesday, an all-time high. Stock market analysts have suggested the stock could go as high as $325 or $350 a share.
With a current stock market capitalization of more than $80 billion, Google is now worth more than any other media company in the world. That includes Time Warner, created five years ago when AOL purchased Time Warner for $106 billion in a much-hyped combination of old and new media. Read more
Jun
7
Google has its new beta program Google Sitemaps Beta.
Google says:
Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It’s a collaborative crawling system that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages.
With Google Sitemaps you get:
- Better crawl coverage to help people find more of your web pages
- Fresher search results
- A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes
You can use the Google Sitemap Generator to generate a sitemap for your site.
To make your site better and easier crawlable, it is always good to have a sitemap. With the Google’s new sitemaps beta program, sitemaps are becoming more important for better crawling, and search engine optimizing.
Jun
2
US Manufacturers Do Not Use SEO Effectively
Filed Under SEM, SEO | Leave a Comment
New study shows how poorly U.S. manufacturers use natural search engine optimization (SEO) as an online marketing strategy to generate new sales leads.
“U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom SEO, covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text.
The study, which includes META tag case studies and insights about keyword selection, also found that most manufacturing web sites include a reasonable amount of visible text that could be optimized with search terms – if companies make the effort. Manufacturers also avoid splash pages (with the “skip intro” button) and frame architectures that may limit rankings.
You may read the press release at eMediaWire .
Some of the owners of businesses I have spoken to do not even heard the term “Search Engine Optimization”. Some are familiar with PPC, and conducting PPC campaigns with terrible ROI rates due to the lack of SEM knowledge.
This study clearly shows how important both organic SEO and SEM markets are, and they are still very new for non-techie business people.
Jun
2
Search Conference by WebmasterWorld
Filed Under SEO | Leave a Comment
WebmasterWorld is hosting a search conference in New Orleans, LA during June 21-24.
Google is also sending 10 engineers to the conference, and this is the announcement about it at WebmasterWorld:
In an unprecedented move, Google is sending a team of engineers to support WebmasterWorld’s World Search Conference, being held in June 21-24, 2005. Conference delegates can get involved in roundtable sessions with the Google engineers on specific subjects of interest. In addition, the event will feature an invitation-only cocktail party where conference delegates can meet the engineers on specific subjects of interest and relevance.
All major search engine and SEO company representatives will be at the search conference.
Early registration is $499 and you can register at the door for $799.
Visit WebmasterWorld Search Conference Page for more information.