Jun
2
US Manufacturers Do Not Use SEO Effectively
Filed Under SEM, SEO | Leave a Comment
New study shows how poorly U.S. manufacturers use natural search engine optimization (SEO) as an online marketing strategy to generate new sales leads.
“U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom SEO, covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text.
The study, which includes META tag case studies and insights about keyword selection, also found that most manufacturing web sites include a reasonable amount of visible text that could be optimized with search terms – if companies make the effort. Manufacturers also avoid splash pages (with the “skip intro” button) and frame architectures that may limit rankings.
You may read the press release at eMediaWire .
Some of the owners of businesses I have spoken to do not even heard the term “Search Engine Optimization”. Some are familiar with PPC, and conducting PPC campaigns with terrible ROI rates due to the lack of SEM knowledge.
This study clearly shows how important both organic SEO and SEM markets are, and they are still very new for non-techie business people.
May
26
Reprise Media Search Engine Marketing Company
Filed Under SEM, SEO | Leave a Comment
Reprise Media, New York based Search Engine Marketing Company, is ranked 30th Fastest Growing New Business by Entrepreneur Magazine.
From their New York City loft location, Peter Hershberg and Joshua Stylman remember thinking that their internet search engine marketing company might eventually grow large enough to have 10 employees or so. “We’ve grown to about three dozen employees in two years,” says Hershberg, 32. “[It’s] a lot faster than we anticipated.”
Co-founding Reprise Media in February of 2003, this entrepreneurial pair had a wealth of experience within the internet marketing business. When their first internet marketing company was acquired by Ask Jeeves in 1999, the pair joined Ask Jeeves’ executive management team before striking out on their own again three years later. Believing that media planners didn’t yet have an optimally effective way to sell internet marketing, the pair saw a niche in creating viable search engine marketing plans for clients–consulting with them to choose keywords, bid on them, and then place ads to show up on the results page when someone does a search on Google, Yahoo!, and the like. “We’re sort of like an ‘ad agency meets a consulting firm’ with a specific concentration on [search engine marketing],” says Stylman, 31. Read more