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Google Toolbar PR is being updated today. I was reading Digital Point Forums and found out about this update at this thread.

Daily SEO has moved from PR 5 to PR 4 due to the summer vacation I have taken, and not working on the site.

I have new projects for our site, and it will be updated more often.

Even though toolbar PR’s value is open to discussion, I hope your sites have gained the PR you have well deserved.

SEO Consultant Rand Fishkin has conducted a survey type research and analysis about search engines ranking factors at Seomoz Blog. 13 SEO professionals have participated to this survey including Rand Fishkin, and Rand has created nice reports from the survey results.

Rand has grouped the factors which affect search engine rankings as:
* Introduction to Ranking Factors
1. In-Document Factors Affecting Ranking (26)
2. Site Factors Affecting the Value of Hosted Documents (21)
3. Factors Affecting the Value of a Link (25)
4. URL, Technical, Hosting & Server Side Factors (11)
5. Detrimental Ranking Factors (10)

Rand has reported the top 10 ranked factors across the 5 categories as:

Title Tag - 4.57
Anchor Text of Links - 4.46
Keyword Use in Document Text - 4.38
Accessibility of Document - 4.3
Links to Document from Site-Internal Pages - 4.15
Primary Subject Matter of Site - 4.00
External Links to Linking Pages - 3.92
Link Popularity of Site in Topical Community - 3.77
Global Link Popularity of Site - 3.69
Keyword Spamming - 3.69

Even though this is basically a survey, and results show the participants’ views, this is a great resource to go through before starting to optimize your sites.

Here’s the full reports, and results of the “Search Engine Factors” survey.

SEO Study is a resource for search engine optimization articles. Even though it’s a pretty new site, it has some valuable SEO articles already.

SEO Study is our first link partner, and I’d like to wish success to SEO Study, and hope to see more valuable SEO articles on the site in the future.

I have recently started a thread at Digital Point Forums about the ad space available on Daily SEO.

If you have SEO related sites, and if you’d like to advertise, please use the DP thread to reply.

Hope to bring targeted, and quality traffic to our new coming advertisers from our seo blog.

Content plays a large role in keeping visitors on a web site. Search engines and their spiders just love quality, and regularly updated content. After you have written an article or a blog entry, focus on link building for that content. Having backlinks to your homepage is of course important. But having links to your articles, and blog entries will only help you more.

Also remember to use your keywords in your content when you are writing. Do not write for SEO, but do not forget the importance of keyword density. Also try to integrat links into your content to your other articles, sites, and blog entries. Remember using optimized anchor text when linking.

There are thousands of free article sites out there. Prevent to copy paste those articles into your content. Your site may easily get caught by duplicate content filters. Try to write your unique content. But always remember to give links to the references.

If you are using images in your article, remember to optimize your images for search engines. Sometimes you can even get some good traffic from image search engines such as Google Image Search.

I have realized the Google PR update after reading frankm’s post at Digital Point forums yesterday.

You can check your site’s new PR either from your toolbar or from SEO Chat’s Future PR tool.

Link Building Campaign is a major SEO practice. You have planned your new website, worked on it for days or weeks, and it is ready to be launched. But you need to bring visitors to your site, and if no other site on the net is linking to you, your job is going to be difficult.

So your first step should be starting your link building campaign.

What is a Link Building Campaign ?
A link building campaign is gaining backlinks from other websites in order to increase your website’s link popularity, rankings, and standings in SERP’s.

If you have a quality site, along with fresh content, many websites will link your site along the time. But meanwhile you have to start gaining links.

Right practice to use during your link building campaign

WRONG : Acquire a large number of links in a short amount of time.

RIGHT : Acquire backlinks at a steady pace.

If you have a brand new site, and if you start acquiring thousands of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired.

Quality or Quantity of Backlinks ?
Many site owners only target gaining links from high Google PR websites when they start their link building campaigns. It is a wrong practice. Read more

Search engines treat and evaluate http://domain.com , http://www.domain.com and http://www.domain.com/index.php seperately. So if you have incoming links to your root domain (domain.com) you are losing some great value of incoming links.

If you do a link building campaign, you can always use the same domain, but if there natural links coming to your site, you are not the one to decide which domain to link. This way, you will not have to worry about sharing the value of incoming links between root and www domains.

Is permanent redirect the solution?
Yes, doing a permanent redirect from your root domain to the complete domain will solve the problem.

Whoever types http://daily-seo.com will be permanently redirected to http://www.daily-seo.com . You can test it at our blog.

Code to add to your .htaccess file :
Just add this piece of code to your .htaccess file. If you don’t have an .htaccess file, you can create one in your root folder.

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]

Replace domain.com with your domain name.

Next time if a search engine bot or a visitor follows a link to daily-seo.com they will be landing at www.daily-seo.com

Google has its new beta program Google Sitemaps Beta.

Google says:

Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It’s a collaborative crawling system that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages.

With Google Sitemaps you get:

• Better crawl coverage to help people find more of your web pages
• Fresher search results
• A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes

You can use the Google Sitemap Generator to generate a sitemap for your site.

To make your site better and easier crawlable, it is always good to have a sitemap. With the Google’s new sitemaps beta program, sitemaps are becoming more important for better crawling, and search engine optimizing.

New study shows how poorly U.S. manufacturers use natural search engine optimization (SEO) as an online marketing strategy to generate new sales leads.

“U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom SEO, covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text.

The study, which includes META tag case studies and insights about keyword selection, also found that most manufacturing web sites include a reasonable amount of visible text that could be optimized with search terms – if companies make the effort. Manufacturers also avoid splash pages (with the “skip intro” button) and frame architectures that may limit rankings.

You may read the press release at eMediaWire .

Some of the owners of businesses I have spoken to do not even heard the term “Search Engine Optimization”. Some are familiar with PPC, and conducting PPC campaigns with terrible ROI rates due to the lack of SEM knowledge.

This study clearly shows how important both organic SEO and SEM markets are, and they are still very new for non-techie business people.

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