Jun
2
Search Conference by WebmasterWorld
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WebmasterWorld is hosting a search conference in New Orleans, LA during June 21-24.
Google is also sending 10 engineers to the conference, and this is the announcement about it at WebmasterWorld:
In an unprecedented move, Google is sending a team of engineers to support WebmasterWorld’s World Search Conference, being held in June 21-24, 2005. Conference delegates can get involved in roundtable sessions with the Google engineers on specific subjects of interest. In addition, the event will feature an invitation-only cocktail party where conference delegates can meet the engineers on specific subjects of interest and relevance.
All major search engine and SEO company representatives will be at the search conference.
Early registration is $499 and you can register at the door for $799.
Visit WebmasterWorld Search Conference Page for more information.
May
30
PR is Dead, PR is Back . What is happening?
Filed Under Google, SEO | Leave a Comment
It was a busy weekend for SEO consultants, and SEO forums. Friday (27th of May) I have read the thread “There is not a PR update going on” at DigitalPoint Forums and found out that many sites started showing grey on the Google Toolbar PR check.
There were very early comments with the shock of the news by several forum members. One DP member joeychgo has stated “This is the end of Google Pagerank as we know it”, and many others agreed. I think it was an early assumption to make.
PR was not a major impact on my websites, but it was still an important indicator for many webmasters. As myself having a few web directories, I have understood that many webmasters still care about visual PR more than other factors.
I didn’t give it a deep thought, and I started checking by Google. I haven’t seen any official announcements nor press releases about the PR topic. Then I have started checking authority sites in SEO business, and could not find any proof that announced the end of visual Google PR.
Then I have answered the thread at DigitalPoint Forums by this sentence:
I don’t care about the future of PR but I’d hesitate before making certain assumptions without a scientific proof or actual announcement from google.
PR migt be gone for good, but I don’t like it when people make certain assumptions without any proof. It might even be a temporary glitch.
I had a chance to write about the updates here at the topic “Is Google Toolbar PR History?” . It is not a big deal at all, but I have received a few emails saying I was the first (maybe one of the first) blogger who wrote about it, and a few sites mentioned Daily-SEO about this blog entry such as this one .
As predicted by many Google PR was back and I have blogged “Google Visual Page Rank is Back” today.
Everything seems calmed down for now, we will wait and see if Google will have new surprises about the Toolbar PR.
Is toolbar PR important or not? Many webmasters discuss this question. I will write a detailed article about this topic this week.
This was a short summary of what happened with Google Toolbar PR this weekend.
May
30
Google Visual Page Rank is Back
Filed Under SEO | 2 Comments
I have read DP topic Google PR is back and went to check the visual page rank.
Yes, Google Page Rank is back. Maybe it was a glitch, maybe maintenance. But it is back right now.
May
27
Movement in different Google data centers were the reasons of many discussions during last couple of days. Now all the data centers show 0/10 PR for websites, and Google Toolbar is grey.
At first many thought it was a Google PR update after a Google backlink update, but then some started mentioning a rollback at google data centers, and now many think Google Toolbar PR is a history.
There’s a discussion at DigitalPoint about the end of Google Toolbar PR .
It is still early to comment on the situation certainly, but I am sure Google will come up with an announcement or the time will show if today is the end of Google PR.
May
27
I have never replied to a spam email in my life, and I have never sent any kind of spam from any of my sites. Lately, I have been receiving hundreds of link exchange requests from webmasters.
With the help of link building softwares out there, it is becoming annoying.
Here’s my advice to webmasters who spend hours spamming other webmasters for link exchange:
Quit spamming, and spend your time working on your site. People will link to you without the need of spamming.
May
26
Reprise Media Search Engine Marketing Company
Filed Under SEM, SEO | Leave a Comment
Reprise Media, New York based Search Engine Marketing Company, is ranked 30th Fastest Growing New Business by Entrepreneur Magazine.
From their New York City loft location, Peter Hershberg and Joshua Stylman remember thinking that their internet search engine marketing company might eventually grow large enough to have 10 employees or so. “We’ve grown to about three dozen employees in two years,” says Hershberg, 32. “[It’s] a lot faster than we anticipated.”
Co-founding Reprise Media in February of 2003, this entrepreneurial pair had a wealth of experience within the internet marketing business. When their first internet marketing company was acquired by Ask Jeeves in 1999, the pair joined Ask Jeeves’ executive management team before striking out on their own again three years later. Believing that media planners didn’t yet have an optimally effective way to sell internet marketing, the pair saw a niche in creating viable search engine marketing plans for clients–consulting with them to choose keywords, bid on them, and then place ads to show up on the results page when someone does a search on Google, Yahoo!, and the like. “We’re sort of like an ‘ad agency meets a consulting firm’ with a specific concentration on [search engine marketing],” says Stylman, 31. Read more
May
17
Daily SEO New Design
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We have a new design !
I have updated to Wordpress 1.5.1 and our template “Green Marinee” is designed by Ian Main for WordPress 1.5 Theme Competition.
I have used couple of hacks and plugins on WordPress Theme, and they were very easy to implement. Here are the modifications made to Daily SEO theme.
New Wordpress is way better than I have expected. I’d highly recommend it to bloggers. With a few template tweaking, you can have a search engine optimized, great blog software.
Apr
21
What’s Anchor Text ?
Anchor text is the visible hyperlinked text on the page. Here’s an example:
<a href=http://www.daily-seo.com>Your Anchor Text</a>
Here’s how it looks on the page:
Instead of using only hyperlinks, anchor text is used for linking to other sites, and also for internal linking. It is a part of natural linking. Let’s use a short paragraph to compare each case:
1. Using regular hyperlinks for linking:
I have purchased a book named Insider’s Guide to SEO which is located here: http://www.amazon.com/exec/obidos/tg/detail/-/0875730515/qid=1114100690/sr=8-1/ref=pd_csp_1/102-4269811-0605718?v=glance&s=books&n=507846 I love Amazon and I buy all of my books from Amazon, visit Amazon http://www.amazon.com/ .
2. Using Anchor Text for linking:
I have purchased a book named Insider’s Guide to SEO . I love Amazon and I buy all of my books from Amazon .
Using Target Keywords in Anchor Text
Using anchor texts have several advantages such as; visually it looks good, it’s a natural linking practice, and so on. But most important part is getting maximum profit from Anchor Texts by using your target keywords in it.
Apr
20
Google Search Engine Patent 125
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SEO professionals were very excited when Google’s Search Engine 125 Patent was approved.
There are 63 claimed points in this patent application. Each one has its importance, and some has brought big discussions on SEO forums.
Some claims also have clarified some specific confusions. As an example we can use the "Link Aging" . Here’s the related claim:
54. A method for ranking a linked document, comprising: determining an age of linkage data associated with the linked document; and ranking the linked document based on a decaying function of the age of the linkage data.
Claim 54 clarifies and supports that, "link aging" occurs in Google Search Algorithm. So, to explain it basically; a backlink to your site which has been placed 2 years ago is more valuable than a backlink which is placed last week.
This is another action Google has taken against spammers who can create tremendous number of artificial backlinks for short term success in the SERP’s.
You can find a list of "Approved Patents" related to search engine technologies here .
Apr
20
Image Optimization SEO
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Image Optimization is a piece in SEO puzzle which many webmasters do not give proper attention.
Here are some tips for Image Optimization
Use small file size images
Try to make your images as small as possible in file size. Large size images can affect your website’s performance in different ways. Your page’s file size will increase affecting SEO negatively. Also many visitors will not wait too long for the images to load on the page.
Use keywords in image names
When naming images try to use your keywords, instead of using picture123, you can use Daily-SEO-banner etc.
Use hyphens in image names
The idea is similar to the one we’ve talked about in Using Hyphens in URL article. Name your images accordingly. Good naming example:
Washington-DC-Building.jpg Empire-State-Building.gif SEO-logo.gif etc.
Use alt tags for image optimization
Always use Alt Tags. Try to have a brief description of the image if possible, by using your page’s keywords. Here’s an example of Alt Tag Usage
<IMG SRC="/images/insider-seo-book.jpg" HEIGHT=327 WIDTH=291 ALT="Insider’s Guide to SEO">
By optimizing your images you might get some decent traffic from Google Images and other image related search engines.
Here’s a recent discussion about Optimizing Images at DigitalPoint Forums.