Jun
16
Link Building Campaign is a major SEO practice. You have planned your new website, worked on it for days or weeks, and it is ready to be launched. But you need to bring visitors to your site, and if no other site on the net is linking to you, your job is going to be difficult.
So your first step should be starting your link building campaign.
What is a Link Building Campaign ?
A link building campaign is gaining backlinks from other websites in order to increase your website’s link popularity, rankings, and standings in SERP’s.
If you have a quality site, along with fresh content, many websites will link your site along the time. But meanwhile you have to start gaining links.
Right practice to use during your link building campaign
WRONG : Acquire a large number of links in a short amount of time.
RIGHT : Acquire backlinks at a steady pace.
If you have a brand new site, and if you start acquiring thousands of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired.
Quality or Quantity of Backlinks ?
Many site owners only target gaining links from high Google PR websites when they start their link building campaigns. It is a wrong practice. Read more
Jun
14
Permanent Redirect From Root Links
Filed Under Tutorials, SEO | 4 Comments
Search engines treat and evaluate http://domain.com , http://www.domain.com and http://www.domain.com/index.php seperately. So if you have incoming links to your root domain (domain.com) you are losing some great value of incoming links.
If you do a link building campaign, you can always use the same domain, but if there natural links coming to your site, you are not the one to decide which domain to link. This way, you will not have to worry about sharing the value of incoming links between root and www domains.
Is permanent redirect the solution?
Yes, doing a permanent redirect from your root domain to the complete domain will solve the problem.
Whoever types http://daily-seo.com will be permanently redirected to http://www.daily-seo.com . You can test it at our blog.
Code to add to your .htaccess file :
Just add this piece of code to your .htaccess file. If you don’t have an .htaccess file, you can create one in your root folder.
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
Replace domain.com with your domain name.
Next time if a search engine bot or a visitor follows a link to daily-seo.com they will be landing at www.daily-seo.com
Mar
2
Keyword Analysis - Choosing the Right Keywords
Filed Under Tutorials, SEO | 5 Comments
Are you taking the advantage of search engines to bring new visitors to your site? When designing a new page do you do a technical keyword analysis, and build the page for targeted keywords? I will be teaching you how to do proper Keyword Analysis for your web pages. Keyword analysis is much easier than it sounds, and it will help your site to increase its targeted visitors. Let’s start step by step.
Pick the Top-Level Keyword for your page
This is the smartest approach. Before getting into details, choose your most general, top-level keyword. Let’s choose a random topic website, and use the examples from that website for our article. Let’s say we have have decided to build an auction site similar to eBay. In this case, our top-leve keyword is "Auction" or "Auctions". Remember search engines treat singular and plural words seperately. So you have to have seperate plans for singular and plural keywords. There is not a tool in the market to help you to choose the top-level keyword. For very general topics like auctions, it is easy to define the top-level keyword, for more specific topics, try to choose the most general keyword as your top-level keyword. Ok, we have chosen our top-level keyword, and we are ready to start our analysis. Let’s start with vertical and lateral keyword analysis.
Vertical and Lateral Keyword Analysis
Vertical Keyword Analysis
Vertical Keyword Analysis generates all forms of the top-level keyword (singular, plural) including all the popular variations. Vertical Analysis needs a good combination of statistical data. You can always guess, and go with trial-erro method, but it is much easier to do your analysis with a tool. Wordtracker is the most popular keyword analysis tool for SEO in the market. If you visit their website http://www.wordtracker.com/ you can use the online trial version whenever you want. Trial version has limited results, and it analyzes less data than the professional version, but it would work pretty good for small websites. Another great and free tool is offered by Overture, you can simply type your top-level keyword and Overture Keyword Tool generates all the vertical keywords associated with your top-level keyword along with the number of searches done. You can use Overture Keyword Selector Tool for free. I use both Overture and Digitalpoint keyword suggestion tools. Digital Point Keyword Suggestion Tool gives you results both from Wordtracker and Overture.
Ok, let’s go back to our top-level keyword. We chose "auctions" and using the tools we’ve mentioned above, I’ve a list of vertical keyword suggestions. Below is the "Vertical Keywords" for top-level keyword "auction" generated by Digital Point Keyword Suggestion Tool.
Read more
Mar
1
Hyphens or Underscores in URL
Filed Under Tutorials, SEO | 2 Comments
What is a more optimized URL structure, Hyphens or Underscores ?
Google treats hyphen as a divider, but this is not the same case when it comes to underscore. This has been a long time discussion within SEO community, and majority of SEO experts believe using hyphens to seperate words in your URL is the best solution.
Here’s a URL example with Hyphens :
http:// www.domain.com/blue-widgets.htm
Here’s a URL example with Underscores :
http:// www.domain.com/blue_widgets.htm
I have conducted several URL structure tests including hyphens, underscores, and slashes in the URL. My conclusion from my experiments and experiences; "The best solution for your URL structure is using hyphens". But remember, over optimized sites will always lose in the long run, so be careful when choosing your URL structure. Never stuff your URL with too many keywords, and never use the same one word keyword more than two times in your URL.
My Page is doing good in SERP’s and it’s with underscores, what should I do?
My recommendation is rename your page with hyphens, and do a permanent redirect from your former URL to your new one. Permanent redirect will carry the page rank value to the new structure, and within very short time your new URL structure will get same or most likely better rankings in SERP’s.
Old URL : http:// www.domain.com/blue_widgets.htm
Rename your page from blue_widgets.htm to blue-widgets.htm and upload your new page. Do a permanent redirect (301 redirect) from blue_widgets.htm to blue-widgets.htm . Never ever do a temporary redirect (302 redirect), you may get your site banned from Google and some other major search engines.
Today’s Quote
You cannot teach a man anything; you can only help him discover it in himself.
Galileo Galilei