Link Building Campaign is a major SEO practice. You have planned your new website, worked on it for days or weeks, and it is ready to be launched. But you need to bring visitors to your site, and if no other site on the net is linking to you, your job is going to be difficult.
So your first step should be starting your link building campaign.
What is a Link Building Campaign ?
A link building campaign is gaining backlinks from other websites in order to increase your website’s link popularity, rankings, and standings in SERP’s.
If you have a quality site, along with fresh content, many websites will link your site along the time. But meanwhile you have to start gaining links.
Right practice to use during your link building campaign
WRONG : Acquire a large number of links in a short amount of time.
RIGHT : Acquire backlinks at a steady pace.
If you have a brand new site, and if you start acquiring thousands of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired.
Quality or Quantity of Backlinks ?
Many site owners only target gaining links from high Google PR websites when they start their link building campaigns. It is a wrong practice.
Another wrong SEO practice is trying to get as many links as possible from ANY sites you can find. You should always be careful about the sites that link to you. Google assigns a value to each link, and links from bad neighborhoods may not carry any value to your site, they may even harm your site’s rankings.
Quality of backlinks is more important than the quantity. But it does not mean that you can get 1 quality backlink and achieve the results you have targeted. Link Building is an ongoing process, and you have to keep working on your link building campaign if you want to compete with big names in your industry.
How to Start Your Link Building Campaign?
Before deciding where to go for new backlinks, prepare your URL’s and Anchor texts. Remember, using optimized anchor text is extremely important. It is a major factor for high rankings in SERP’s. So you have set your URL’s and anchor texts, and you are ready for the research.
Start with Free Submission Directories
This is a great way to start your link building campaign. There are a few websites where you can find the list of free directories.
- Info Vilesilencer Directory List (Both html and excel version of SE friendly directory lists)
- SEO Company’s Free Web Directory List
You may also submit your site to my directories:
Always remember, acquiring too many links in a short period of time is a red flag for search engines. So make your plan to submit your site to free directories in a period of time.
Publish your RSS Feed
Publishing RSS feed of your site may bring some quality traffic. There will be some websites interested in using your RSS feeds, and it is an invaluable practice to gain free backlinks and traffic.
You may also submit your RSS feed to some RSS directories.
Participate in Advertising Networks
This is a great way for brand new websites. You can get many backlinks from a variety of sites. I’d highly recommend DigitalPoint Coop Advertising Network to start with. You may also search for more networks.
There are many other ways for gaining backlinks during a link building campaign. But for a brand new site, these should be a good start.
I will continuosly write about different ways of gaining natural backlinks.