New study shows how poorly U.S. manufacturers use natural search engine optimization (SEO) as an online marketing strategy to generate new sales leads.
“U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom SEO, covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text.
The study, which includes META tag case studies and insights about keyword selection, also found that most manufacturing web sites include a reasonable amount of visible text that could be optimized with search terms – if companies make the effort. Manufacturers also avoid splash pages (with the “skip intro” button) and frame architectures that may limit rankings.
You may read the press release at eMediaWire .
Some of the owners of businesses I have spoken to do not even heard the term “Search Engine Optimization”. Some are familiar with PPC, and conducting PPC campaigns with terrible ROI rates due to the lack of SEM knowledge.
This study clearly shows how important both organic SEO and SEM markets are, and they are still very new for non-techie business people.
